Fanpass

Grow your fanbase.
Sell your merch.
Boost your streams.

List your next event giveaway on Fanpass and watch thousands of our members subscribe, buy, listen, watch and share for their chance to win.

5,024,217 Fanpass Members
Universal Music NBA Warner Bros Warner Music BMO Sony P&G evenko

The modern standard for
event giveaways

Fanpass turns your event giveaway
into new leads, new fans, new growth.

Fanpass — win free passes to sold-out shows

Reach up to 5 million
Fanpass members

Go outside of your current promo channels and
expand your reach to find new fans.

Fanpass members with their passes outside Massey Hall Fans cheering at a live show Fans ringside at a live event Fanpass members with their VIP passes Concert crowd lit up Fanpass members with their VIP passes Fanpass VIP members with their passes Fans courtside at an NBA game
Search our Fanbase

Search by age, location, gender, etc.

Go deeper than
lead capture forms

Once thousands of fans enter your giveaway, the buying, sharing
and streaming begin — and the first-party data is yours.

Fanpass contest — grand prize entry

Grow your fanbase

Reach up to 5 million Fanpass members.
Collect the data that matters to you.

  • Seamlessly integrate into your CRM of choice
  • Get thousands of CASL-compliant opt-ins
  • Collect 1st-party data that matters to you

Sell your merch

Unlock more ways to cross-promote
and sell tickets, merch and services.

  • Incentivize unique promo codes
  • Drive discounted ticket sales
  • Send targeted promo product emails

Boost your streams

Extra entries reward fans and increase
their odds of winning.

  • Spotify, Apple Music, Amazon Music
  • Follow, listen and watch extra entries
  • Promotional product emails

Event diversity
equals fan diversity

Because we’re not limited to a single category, Fanpass connects
you with diverse fans across music, sports, comedy and more.

Featured Fanpass events — Boots & Hearts, Zach Bryan, NBA Finals, Matt Rife, Resident Evil Featured Fanpass events — Boots & Hearts, Zach Bryan, NBA Finals, Matt Rife, Resident Evil

Music success story

Warner Music Canada's new super-fan pipeline.

74K+
1st-Party fan leads
44K+
Artist streams
23K+
Artist follows

Streams. Follows. Saves. Store visits. We turned Fanpass fans into real artist growth for Warner Music — and handed them the first-party leads to keep.

18 Dedicated emails:1,697,009 delivered · 44.5% open · 2.05% CTR
23 Weekly newsletter features:1,608,093 delivered · 47.6% open · 1.49% CTR
9 Social posts:162,803 reach · 6,437 engagements
133 Site placements:2,109,458 impressions
Fanpass × Warner Music Canada

Movie success story

Sony Pictures Canada turns trailer views into fans they keep.

52.9K+
1st-Party fan leads
244K+
Trailer Views
11.2K+
Social follows

Sony partnered with us to help turn their release-window buzz into first-party leads and engagement they own outright — an audience built once and marketed to for the next title, and the next.

22 Dedicated emails:2,216,172 delivered · 41.7% open · 1.15% CTR
13 Weekly newsletter features:1,066,355 delivered · 53.4% open · 2.67% CTR
6 Social posts:143,721 reach · 12,832 engagements
75 Site placements:2,348,890 impressions
Fanpass × Sony Pictures Canada

Sports success story

NBA Canada turns courtside tickets into first-party fans.

44.8K+
1st-Party fan leads
89.9K+
NBA site visits
12.4K+
Social follows

Four Fanpass giveaways. 50,000+ new NBA fan sign-ups. We took NBA Canada beyond its existing channels and delivered net-new super-fans they own outright.

31 Dedicated emails:1,942,683 delivered · 46.5% open · 3.63% CTR
29 Weekly newsletter features:2,631,474 delivered · 50.6% open · 2.67% CTR
15 Social posts:254,754 reach · 14,947 engagements
113 Site placements:1,889,054 impressions
Fanpass × NBA Canada

Pricing

All of our packages include a dedicated account manager, creative, prize fulfillment, customer service, and full legal compliance and liability coverage.

Promo

  • 1xEvent listing
  • 1xWeekly newsletter inclusion
  • 1xPromo email (Ticket sales, trailer views)
  • 1xSocial post
$1,500 / + prizing
Choose the promo package

Leads + Promo

Most Popular
  • 1xEvent listing
  • 3xExtra entries (e.g. Follow, listen, shop)
  • 2xWeekly newsletter inclusion
  • 2xDedicated promo emails
  • 2xSocial posts on Instagram
Starting at…$5,000 / + prizing • cost per lead
Choose the leads+promo package

Custom

  • Multiple event listings
  • Full suite of extra entries
  • Dedicated partners page
  • Dedicated weekly newsletter
  • Dedicated promo emails
  • Social posts on Instagram
  • Winner videos + photos
  • Super fan creators
Choose the custom package